Bonetflix marketing strategy
Indie hacker marketing in short and medium term
Bonetflix stands as an online platform dedicated to curating and ranking the finest movies available on Netflix, a subject I recently delved in my preceding issue. In December, I resolved to elevate marketing Bonetflix by increasing my commitment to online marketing, acknowledging that my current level of dedication falls short of the optimal as I’m only relying on SEO. The realization that there exist numerous areas for enhancement and a plethora of lessons to assimilate fueled my decision to embark on this endeavor more earnestly.
I’m planning to focus on X initially. After years of avoiding this social network, I feel that I missed an important community of indie hackers creating value and sharing content and knowledge.
X Strategy
With the @bonetflix account, created in January 2021, I initially shared some random movie recommendations alongside their IMDB and Filmaffinity ratings. However, a critical issue surfaced – the disparate availability of movies and shows across different countries. To address this, I instituted three distinct accounts, @bonetflix_US, @bonetflix_UK and @bonetflix_ES.
To streamline the process of generating random movie recommendations within the available Netflix content, I created a template to fill with movie information. This template is used for automated posts, ensuring that recommendations align with the viewer's geographical accessibility. Here is an example:
These posts generated between 1 and 15 impressions, creating a maximum of 1 engagement.
I had some issues building the automatic publishing of this template (check it in this tweet) using X API. So I have decided to use Playwright to make this automatic posting:
Navigating the challenges of implementing automated publishing via X API, I opted for Playwright to facilitate seamless posting (check it in this tweet). With this approach, if X changes their UI, Playwright code might stop working, but it can evade possible penalties for content created by bots. This is the Playwright flow:
While the current tweet lacks an optimal level of engagement. I plan to refine its content, contemplating the incorporation of OpenAI API if time permits.
In a bid to augment our online presence, I tracked and engaged with @Netflix. Specifically, I respond to Netflix's posts about movies or shows, incorporating IMDB, Rotten Tomatoes and/or Filmaffinity rankings in my comments.
This English tweet got 334 impressions, the most at the moment:
The growth trajectory of the main Bonetflix account is indicative of progress, I have commented on 13 posts, with a modest increase from 20 followers on December 1st to 28 as of December 31st. The following section outlines key statistics pertinent to the X account, underscoring the evolution of our digital footprint.
Even though I’m not focused on this task full-time, I try to make one tweet like this a day. Those tweets generated the following engagement:
Future unlocks
According to a study conducted by Stacy Jo Dixon, a researcher from the United Kingdom, X currently holds the 12h position among social networks in terms of user base. As of October 2023, X boasts 666 million active monthly users.
To enhance engagement and tap into a larger user base, I am strategizing to incorporate movie and show trailers into the content strategy. This involves exploring opportunities to publish such content on prominent platforms like YouTube and TikTok. YouTube stands as the second most utilized social network, boasting a staggering 2.5 billion users, while TikTok, ranking sixth, has approximately 1.2 billion users. Targeting these platforms has the potential to amplify our user base by a factor of seven, making it a strategic move well worth considering.